Authenticity is a bit of a buzz word in the online space but what does it actually mean to be authentic on Social Media?

This is exactly the question I put to my guest Tracy Marland founder of Social Butterfly Digital.

In todays episode we discuss

• What it really means to be authentic on social media
• How you can engage your audience more with authentic content
• The correlation between Authenticity & Vulnerability
• How you can grow your confidence around visibility online

A little bit about Tracy

“Much like my business namesake I love meeting new businesses and have worked within local and national marketplaces, developing marketing strategies for independent and national brands for 20 years. I believe that understanding your customer is key to business growth. I have helped many brands understand who their customers are, where to find them and how to talk to them”

Connect with Tracy on Instagram https://www.instagram.com/socialbutterflydigitalworks/

And find out more on her website https://www.socialbutterflydigital.co.uk/

Connect with me on LinkedIn https://www.linkedin.com/in/heatherangellcoaching/    or Instagram https://www.instagram.com/heatherangellcoaching/

Find free resources, courses and more information about working with Heather HERE www.heatherangell.co.uk